Awhile back, I worked with a sales executive who cut his teeth in a hard core door-to-door sales organization. The company sold coupons for automotive repair services. Each rep would knock on hundreds of doors every day, facing mind-boggling levels of rejection.
Although I have had hundreds of hours of sales training, he taught me something I had never heard before:
“The confused mind always says no.”
He is exactly right. And the corollary for leaders is, “The confused organization always shifts into neutral.”
This is why we place so much emphasis on the clarity and precision of executive communications. Too often, executives send mixed messages. Too often, their actions don’t match their words. Too often, the members of the executive team contradict each other.
So, if you want to shift your organization’s performance into top gear, pay extra attention to the clarity and consistency of your executive communications.
The Shift Points blog is designed for Fast Lane leaders who want to leave their competitors in the dust.
Shift Your Thinking … Accelerate Your Results.
