I sat on the start/finish line in row 8 for this year’s Indy 500, and had a front row seat to one of the most unusual traditions in sports.
After winning race, Dario Franchitti came out to the middle of the track, knelt down, and kissed the famous one yard wide strip of bricks that marks the start/finish line.
It is traditions like these that make the Indianapolis Motor Speedway so special.
Great organizations use traditions – like kissing bricks – to build a high-performance culture.
So, if you are trying to improve engagement within your organization, take a careful look at your traditions. There are lots of ways, such as:
- Special on-boarding traditions that indoctrinate every new employee.
- Over-the-top birthday parties.
- Unusual ways of celebrating big sales wins.
In a way, it does not really matter what traditions you have, as long as they are memorable, meaningful, and consistent. These kinds of things don’t cost much, but can pay rich dividends.
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