As we mentioned last week, a simple thank you goes a long way.
But, a creative, unique, and differentiated thank you will never, ever be forgotten.
One of our clients, BTI360 (www.bti360.com) recently sent flowers to the spouse of an employee* who worked especially long hours to complete a critical project.
Sending flowers to a spouse will definitely go a long way.
But, BTI360 did not just send flowers, they sent orange flowers.
See, BTI360 chose orange as their corporate color. This simple choice helped them differentiate the company in a highly crowded market. So, when it came time to send flowers, the decision about what kind of flowers to send was easy.
This was a creative, unique and differentiated thank you that will never, ever be forgotten.
* BTI360 does not use the word employee … they call their people “Teammates.” Exactly the word you would expect a company who sends orange flowers to use!
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