Recently, I’ve been doing some reading about DNA.
I learned (according to Wikipedia) that 99.9% of our DNA is common to all human beings. Thus, only .1% of the DNA sequence is unique.
And it seems that this is also true of organizations.
In our work, we strive to help our clients discover their “defining differentiation.” We call this their One Thing. This is about helping clients find the .1% that makes them unique.
- Every organization has a mission, but only a few have one that is really differentiating.
- Every organization has a brand promise, but only a few have one that is really differentiating.
- Every organization has products and services, but only a few have ones that are really differentiating.
- Every organization has a value proposition, but only a few have one that is really differentiating.
While discovering your defining differentiation can be difficult, it is essential to building a high-performance organization.
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