As we wrote last week, there are many things that can (and do) drive organizations. Perhaps the most common thing we see is organizations that are money-driven. In fact, I know one CEO who literally wakes up in the middle of the night thinking about ways to make more money.
And don’t get me wrong, making money is a good thing. Profits are a good thing. Growth is a good thing.
But as one wise man said, “Money is a great servant, but a lousy master.”
In our experience, the real high-performance organizations are people-driven. They see their investments in recruiting, developing, deploying, and rewarding people as the drive train that creates long-term sustainable profitability.
Thus, profitability and growth are the result of being people-driven. And in virtually every case we have seen, growth plateaus are caused by under-investing in people, not by under-investing in sales and marketing.
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