At The Dashboard Group, our goal is to become our client’s most trusted advisor.
Years ago, we decided to implement a unique customer satisfaction-based billing model. This model allows our client to multiply our invoice amount by their satisfaction percentage, and then just pay what they feel the services were worth.
Of course, some people thought we were crazy for doing this. They argued that the clients would take advantage of us. (In fact, just the opposite has happened.)
This model works because it is built on a foundation of trust. After all, how can we expect our clients to trust us if we don’t trust them?
We got some nice coverage in the Never Stop Marketing blog about this. You can read the story here: http://neverstopmarketing.com/. (Thanks to Paul Farrell, CEO of Moreover Technologies (www.moreover.com) and a member of our board for the plug.)
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