DIFFERENTIATING COMPETIVE ADVANTAGE

SHIFTPOINTS^®helps companies develop a Differentiating Competitive Advantage (DCA).

Because you can't win without one!

Since implementing The Three Shifts™ methodology, our best clients have grown tenfold!

Some have quadrupled in size. Many have doubled. One is in the Inc. 5000 Hall of Fame.

Several have won Best Place to Work awards.

SHIFT #1: DECIDE ONE THING

Developing a Differentiating Competitive Advantage starts with a process that we call "Decide One Thing."

What is the One Thing that your company can do better than any of your competitors?

Once you make that decision, you must engage everyone and align everything with your One Thing.

This process gets the entire company driving in One Direction.

You must deliver your One Thing.

Not one time, but Every Time.

Every organization must have a Differentiating Competitive Advantage (DCA).

But most never create one.

The Differentiation Index help clients evaluate the strength of their competitive advantage.

We start every engagement with this assessment.